Sleeping the way Tom Brady sleeps just got cheaper. The New England Patriots quarterback and five-time Super Bowl champion has switched his official mattress from a Simmons Beautyrest Black (top price: $4,800) to a king-size foam model from online startup Molecule (price: $1,900). “They sent it to the house and I just loved it,” said Brady, who took delivery of the new bed at his home in Brookline, Mass., in April and signed on with the company in July. His deal with Simmons Bedding Co. ended last year. “There’s a lot of really disruptive things happening in that industry right now.” Brady joins Seattle Seahawks quarterback Russell Wilson in Molecule’s stable of athlete endorsers, along with gymnast Nastia Liukin, rower Susan Francia and husband-and-wife distance runners Ryan and Sara Hall. Both Brady’s and Wilson’s deals include equity stakes in the company. Molecule also has a partnership with the New York Mets. Read the full story at Bloomberg.com Originally published at Bloomberg by Ira Boudway
Sleeping the way Tom Brady sleeps just got cheaper. The New England Patriots quarterback and five-time Super Bowl champion has switched his official mattress from a Simmons Beautyrest Black (top price: $4,800) to a king-size foam model from online startup Molecule (price: $1,900). “They sent it to the house and I just loved it,” said Brady, who took delivery of the new bed at his home in Brookline, Mass., in April and signed on with the company in July. His deal with Simmons Bedding Co. ended last year. “There’s a lot of really disruptive things happening in that industry right now.” Brady joins Seattle Seahawks quarterback Russell Wilson in Molecule’s stable of athlete endorsers, along with gymnast Nastia Liukin, rower Susan Francia and husband-and-wife distance runners Ryan and Sara Hall. Both Brady’s and Wilson’s deals include equity stakes in the company. Molecule also has a partnership with the New York Mets. Read the full story at Bloomberg.com Originally published at Bloomberg by Ira Boudway